Monthly Archives: August 2016

Here’s Why Online Retailers Are Flocking To Newer Ecommerce CRM Software

A lot of people are not well-versed in the benefits of ecommerce CRM services and products. While they may have run businesses for many years, these individuals prefer to use old fashioned methods when it comes to customer service, data collection and data analysis. The truth is that all of these functions are a now fully integrated into an ecommerce CRM software solution for online retailers. Here’s a quick look at how these newer SaaS platforms are helping to change the way ecommerce does business.

Time-Saving Features

Instead of spending hours going through customer data and attempting to analyze this information, companies can use this software and get the analysis part done within minutes. The best part is that ecommerce CRM software is designed to analyze this data in many different ways. Depending on your company’s size and the industry where it operates, the analysis can vary.

Some companies may want to know when customers are doing the bulk of their shopping. They may want to know whether certain months, days or periods of the day are busier than others. This can help them shape their service during those hours in a more efficient way. Other companies may want to use the ecommerce CRM to understand whether customers are happy with the new products they are offering. In both of these cases, analysis is a very important part of the equation. It is no good having all of this data if you have to spend the time figuring out what it means. But with the right software, the frontend interface will show you the analysis results you want.

Usability

Aside from analysis, the CRM software really excels because it gives your company a front end interface that is so easy to use. Even employees who have started working at your company a few days ago will have no problem using this software. It only takes a few minutes to get familiar with how the frontend interface operates. There are many different types of software on the market that companies can use to gather and use customer data. However, CRM is the perfect combination between data collection, analysis and ease-of-access.

Communication

When an employee needs to talk with a customer, they can immediately pull up a file on this individual. The file will include information about when the customer first started doing business with the company. Perhaps they bought a product one year ago. If they have made several purchases since that date, the interface will immediately show this information. By knowing what a customer bought and when they bought these items, it is much easier for an employee to help this individual with their query.

In the modern economy, it is so important for companies to prioritize efficiency and communication. Every minute that an employee needlessly spends trying to find data, they are missing out on possible interactions with customers. The truth is that customers also expect more from online retailers these days. When they call in and ask a question, they want the employee to know what they are talking about. This is a lot easier to handle when you have CRM software backing you up.